Your revenue engine deserves a VP-level operator, not a junior consultant reading from a playbook. Embedded leadership, fractional cost, zero bait-and-switch.
Agencies sell you a senior strategist. You get a 26-year-old with a HubSpot certification and a Notion template. Your pipeline reviews become status updates. Your CRM stays broken. Meanwhile, the "fractional VP" who closed the deal moved on to the next pitch.
Sales, marketing, and CS aligned around shared revenue metrics. Not three teams running three playbooks in three tools pointing in three directions.
CRM hygiene, forecasting accuracy, stage definitions that reflect reality. Your pipeline becomes a decision-making tool, not a graveyard of stale opportunities.
Audit what you have, cut what you don't need, integrate what matters. Most companies are paying for 12 tools and using 3 of them correctly.
Revenue attribution, funnel metrics, and board-ready reporting. Built once, maintained properly, trusted by the people making decisions.
Lead routing, handoff protocols, SLAs, escalation paths. The unsexy infrastructure that separates scaling companies from chaos.
Pricing, packaging, territory design, comp plans. The decisions that determine whether your GTM motion prints money or burns it.
| Typical Agency | FraxnGTM | |
|---|---|---|
| Who does the work | Junior analyst | Senior operator, personally |
| Engagement model | Slide decks and recommendations | Embedded in your team and tools |
| Accountability | Hours logged | Revenue outcomes |
| Ramp time | 4-6 week "discovery" phase | Impact in week one |
| What you get | A report | A working revenue engine |
FraxnGTM exists because too many growing companies are getting agency-grade advice when they need operator-grade leadership. That gap costs real pipeline, real revenue, real time.